Legends & Lore Markers

Does your community have a great piece of folklore that should be shared? Our Legends & Lore® Roadside Marker Grant Program can help put those stories in the spotlight! First launched in 2015, Legends & Lore is designed to promote cultural tourism and commemorate legends and folklore as part of cultural heritage. Now we’re expanding this marker program nationwide.

Legends & Lore markers commemorate everything from tall tales to intriguing characters rooted in local lore. The program recognizes that folklore generally describes traditional customs, tales, sayings, dances or art forms of a community shared by word of mouth or observation. Whether based in fiction or truth, folklore comprises the things people believe, say, do and make. Folklore can be expressed in numerous ways, including as legends, folktales, myths and superstitions.


How to Apply for Legends & Lore Markers

Legends & Lore grants are available to 501(c)(3) organizations, academic institutions, and municipalities. Our grants cover the entire cost of a marker, pole, and shipping. There is no cost to you. Legends & Lore is currently available in New York State and North Carolina. Please check back for program availability in your state.

You can apply for Legends & Lore markers online. The application process is straightforward and primary sources are not required for this signage grant program. If you have any questions, please contact us: info@wgpfoundation.org or 315-913-4060. To apply for a marker click here.


Become a Legends & Lore Partner

As we take this program nationally, we are looking to partner with folklore organizations and academic departments to review Legends & Lore grant applications and promote the program. Visit our Legends & Lore Partners page for details, including information about benefits and eligibility.