Legends & Lore® Marker Grant Program

Does your community have a great piece of folklore that should be shared? Legends & Lore is designed to promote cultural tourism and commemorate legends and folklore as part of our heritage.

Folklore generally describes traditional customs, tales, sayings, dances or art forms of a community shared by word of mouth or observation. Whether based in fiction or truth or somewhere in between, folklore comprises the things people believe, say, do and make. Folklore can be expressed in numerous ways, including as legends, folktales, myths and superstitions.

Apply for Grant

Become a Legends & Lore Partner

As we expand this program nationally, we are looking to partner with folklore organizations, folklore-related academic departments and state supported councils & agencies to review Legends & Lore grant applications and promote the program. Visit our Legends & Lore partners page for details, including information about benefits and eligibility.


Legend & Lore grants are available to 501(c)(3) organizations, nonprofit academic institutions, and local, state and federal government entities within the United States. Interested individuals are encouraged to contact an eligible local organization, such as a municipal historian or historical organization. They will often apply for the grant on behalf of the individual.

Please note that Legends & Lore is currently available in the following states: Alabama, Connecticut, Louisiana, Missouri, New York, North Carolina, Oregon, Vermont and West Virginia. Check back regularly for program availability in your state.

Marker Design and Text Guidelines

The color of Legends & Lore markers are deep red with light beige lettering and border. Markers are 18” x 32” cast aluminum with a 7’ aluminum pole.

The title line allows 15 characters and the five body lines can have 27 characters each, including spaces and punctuation. There is a required credit line at the bottom of the marker which is always included.

Application Deadline

Applications are accepted twice a year. This year’s dates are as follows:

Round 1

  • 03/23/20 – Application becomes available online
  • 05/01/20 – Application deadline
  • 06/19/20 – Grants awarded

Round 2

  • 08/17/20 – Application becomes available online
  • 10/02/20 – Application deadline
  • 11/20/20 – Grants awarded

Grant Application Procedure

Applications are only accepted online. To create an account and apply, please use this link:  Apply for Grant


Applications must include the following:

  • the applying agency’s information
  • contact information for the person responsible for the application
  • proposed installation location in specific detail (including GPS coordinates)
  • a brief description and significance of the folklore being commemorated
  • proposed inscription for marker


Additional required documents are:

  • an IRS Determination Letter [for 501(c)(3) organizations only]
  • a letter from the landowner granting permission for the marker to be installed

Primary sources are not required for this grant program.

Legends & Lore marker grants are fully-funded and cover the entire cost of the marker, pole, and shipping. If your application is approved, and upon receipt of your signed Acceptance Letter, the William G. Pomeroy Foundation will mail a check for the total amount made payable to the applying agency. Instructions for ordering your marker will accompany the check. The grant recipient is responsible for installation of the marker.


Contact Christy at info@wgpfoundation.org or 315-913-4060, Monday – Friday between 8:15 a.m. and 5:00 p.m. (EST)