Legends & Lore® Marker Grant Program

Does your community have a great piece of folklore that should be shared? Legends & Lore is designed to promote cultural tourism and commemorate legends and folklore as part of our heritage.

Generally speaking, folklore is the stories, customs, traditions, and expressive arts and crafts that are passed on from one person to another, often from generation to generation. Folklore is the knowledge that people share as members of a group or community. Our shared identities and sense of belonging are the result of shared traditions, stories, customs, and activities.

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Legends & Folklore Guidelines

The most successful applications will likely include the following common genres of folklore:

  • Myths — traditional stories that usually concern the nature of the cosmos; they often involve divine and supernatural beings.
  • Legends — traditional stories that usually concern historical events; they often involve heroes, heroines, villains, and monsters, including ghosts or haunted places.
  • Tall tales — traditional stories similar to legends that exaggerate the lives of local people.
  • Folktales — traditional stories such as fables and fairy tales that occur “outside” of cosmic or human history; they often involve animals or symbolic creatures as the main characters.
  • Place-name anecdotes — traditional stories that explain the reason for the name of a location.
  • Folksongs and ballads — traditional stories told in song that often convey myths, legends, and related folklore.
  • Superstitions — folk beliefs that may or may not have scientific accuracy but that are important to the community that believes in them.
  • Festivals, holidays, parades, and rituals that represent a community.
  • Certain dances, music, architecture, foodways, arts, crafts and similar performances can be folklore if they distinguish the community or region as the “home” of the item or activity.

Subjects which are not successful include:

  • Historical events lacking a folkloric aspect
  • Purely literary creations
  • Personal/family folklore which does not extend to the greater community


Legend & Lore grants are available to 501(c)(3) organizations, nonprofit academic institutions, and local, state and federal government entities within the United States. Interested individuals are encouraged to contact an eligible local organization, such as an applicable historical society or folklore-related nonprofit. They will often apply for the grant on behalf of the individual.

Please note that Legends & Lore is currently available in the following 11 states: Alabama, Connecticut, Idaho, Louisiana, Missouri, New York, North Carolina, Oregon, Pennsylvania, Vermont and West Virginia. Check back regularly for program availability in your state.

Marker Design and Text Guidelines

The color of Legends & Lore markers are deep red with light beige lettering and border. Markers are 18” x 32” cast aluminum with a 7’ aluminum pole.

The title line allows 15 characters and the five body lines can have 27 characters each, including spaces and punctuation. There is a required credit line at the bottom of the marker which is always included.

Application Deadline

Applications are accepted twice a year.

2021 Important Dates

  • 03/22/21 – Application becomes available online
  • 05/03/21 – Application deadline
  • 06/28/21 – Grants awarded
  • 08/16/21 – Application becomes available online
  • 10/11/21 – Application deadline
  • December 2022 – Grants awarded

2022 Important Dates

  • 03/14/22 – Application available online
  • 05/02/22 – Application deadline
  • July 2022 – Grants awarded
  • 08/29/22 – Application available online
  • 10/17/22 – Application deadline
  • December 2022 – Grants awarded

Grant Application Procedure

Applications are only accepted online. To create an account and apply, please use this link:  Apply for Grant

Applications must include the following:

  • the applying agency’s information
  • contact information for the person responsible for the application
  • proposed installation location in specific detail (including GPS coordinates)
  • a brief description and significance of the folklore being commemorated
  • proposed inscription for marker

Additional required documents are:

  • an IRS Determination Letter [for 501(c)(3) organizations only]
  • a letter from the landowner granting permission for the marker to be installed

Primary sources are not required for this grant program.

Legends & Lore marker grants are fully-funded and cover the entire cost of the marker, pole, and shipping. If your application is approved, and upon receipt of your signed Acceptance Letter, the Foundation will mail a check for the total amount made payable to the applying agency. Marker order instructions will be provided via email. The grant recipient is responsible for installation of the marker.

Become a Legends & Lore Partner

As we expand nationally, we seek to partner with folklore organizations, folklore-related academic departments and state supported councils & agencies to evaluate Legends & Lore grant applications and promote the program statewide. Visit the Legends & Lore partners page for details, benefits and eligibility.


Contact Christy at info@wgpfoundation.org or 315-913-4060, Monday – Friday between 8:15 a.m. and 5:00 p.m. (EST)